“Book Descriptions: When Dustin Whalen made the mistake of calling Robert McCammon's Swan Song, "Swan Dong," MoM pounced on them, exploited the innocent mistake, and insulted them into hiding.
As the legend goes (most likely a half-truth), the cackling mommas then decided to hold a contest to see who could write a story based on the aforementioned title, Swan Dongs. Well. Three lucky (or at least equally ridiculous and depraved) authors were chosen from the MILLIONS of submissions.