“Book Descriptions: What Sets BTS Apart? The Music Behind BTS' Phenomenal Popularity.
What is the secret to BTS' exceptional worldwide popularity, referred as the "BTS Phenomenon"? Is it because of the seven members' X-factor, their amazing talent and explosive energy on stage? How can they be understood within and without the context of K-pop? What do the ARMYs, their loyal brigade of worldwide fans, mean by "BTS-Pop?"
Youngdae Kim, a seasoned critic of Korean popular music, boldly tackles an unprecedented task: an in-depth review of BTS' entire discography. After all, the proper approach to give musicians their due respect is by listening to their music--it's the heart of their message and their route to the top.” DRIVE
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