“Book Descriptions: Study after study show that optimistic, confident, happy salespeople outperform pessimistic, meek unhappy ones. This book will explore these major principles of positive psychology in the world of sales and revenue growth. As a general rule, the salesperson's fear of rejection is more profound than their need to feed their family. This is stunning and incredible, but it's the reason most salespeople do not ask for the business - to avoid the possibility of rejection - every time they talk to a customer. They'd rather avoid the no than try to get the yes. And so, fear costs companies billions. Fear kills critical sales action. It is at the root of most things that hurt sales. Conversely, joy, boldness, happiness and optimism are at the foundation of most sales success. This book will discuss systematizing these attitudes - through incredibly positive feedback from customers coupled with a powerful employee recognition program - to dramatically grow sales.” DRIVE
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