“Book Descriptions: When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing, they changed the culture of startups forever, effectively debunking the gospel that every new venture requires months of pre-planning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and- running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever. Meisel and Sonnenberg reveal how a scalable startup is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential read for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules."” DRIVE
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