HBR Guide to Building Your Business Case (HBR Guide Series)
(By Raymond Sheen with Amy Gallo)
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| Author | Raymond Sheen with Amy Gallo |
You’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.
The HBR Guide to Building Your Business Case , written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:
• Spell out the business need for your idea
• Align your case with strategic goals
• Build the right team to shape and test your idea
• Calculate the return on investment
• Analyze risks and opportunities
• Present your case to stakeholders
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