Brief: Make a Bigger Impact by Saying Less
(By Joseph McCormack)
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| Author | Joseph McCormack |
The only way to survive in business today is to be a leancommunicator. Busy executives expect you to respect and managetheir time more effectively than ever. You need to do thegroundwork to make your message tight and to the point. The averageprofessional receives 304 emails per week and checks theirsmartphones 36 times an hour and 38 hours a week. This inattentionhas spread to every part of life. The average attention span hasshrunk from 12 seconds in 2000 to eight in 2012.
So, throw them a lifeline and be brief.
Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. Hisproven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarifycomplex communication. BRIEF will help yousummarize lengthy information, tell a short story, harness thepower of infographics and videos, and turn monologue presentationsinto controlled conversations.
Details the B.R.I.E.F. approach to distilling your message intoa brief presentation
Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is alsoa recognized expert in Narrative Mapping, a technique that helpsclients achieve a clearer and more concise message
Long story short: BRIEF will help you gain themuscle you need to eliminate wasteful words and stand out from therest. Be better. Be brief.”
