“Book Descriptions:IDEO founder and d.school creator at Stanford University David Kelley and his brother Tom Kelley, managing director of IDEO and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the foremost experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to think outside the box in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.” DRIVE
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