El Tigre: Emilio Azcárraga Y Su Imperio Televisa
(By Claudia Fernandez)
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Founder of the giant conglomerate Grupo Televisa - the world's largest Spanish-language broadcaster and magazine publisher and the most prolific producer of TV programming in any language - Azcárraga was Latin America's closest answer to Rupert Murdoch. He inherited a TV & radio company from his father and turned it into a multifaceted colossus, involved in publishing, pay-TV, film, video, popular music, soccer and the fine arts, as well as broadcasting. He socialized with presidents and helped shape the political evolution of Mexico. He became the richest man in Latin America. He consistently generated controversy, through his voracious and monopolistic approach to business, his fiery and paternalistic style of corporate management, his support of the "perfect dictatorship" enjoyed for decades by Mexico's ruling party, his extravagant lifestyle and his incorrigible womanizing.
In EL TIGRE, journalists Andrew Paxman and Claudia Fernández explore the turbulent life of this charismatic but secretive magnate and trace the evolution of his gargantuan company, from the initial founding of a radio station by Azcárraga's father in 1930 to the present day, with the third generation of the dynasty now at the helm. They also study the traditionally symbiotic relationship between Televisa and Mexico's ruling party, the PRI; they examine Azcárraga's influence upon lawmaking, the church, the arts and Mexico's relationship with the United States; and they survey the evolution of the telenovela, the popular and much-exported form of soap opera that was the principal building block with which Azcárraga turned Televisa into a multi-billion dollar business.
A joint publication from Grijalbo and Raya en el Agua, EL TIGRE is unique as an unauthorized biography of a Mexican businessman. It both casts an unprecedented light upon the covert world of upper-echelon Mexican business and reveals the little-known vulnerability and humanity of a man widely regarded as having been an omnipotent monster. It seeks to encourage debate of a variety of issues, including political privilege, broadcast regulation, private sector feudalism, the democratization of Mexico, and racism, classism & sexism in the media. It also looks at Azcárraga's key role in the development of the U.S. network Univision, which was founded by his father.
The book contains 32 pages of photographs, many of them loaned by friends of Azcárraga and previously unpublished.
Based upon extensive archive research and interviews with more than 200 people - from former presidents of Mexico to current TV stars - EL TIGRE offers comprehensive and impartial insight into the life and legacy of Emilio Azcárraga Milmo, arguably the most influential Mexican of the second half of the 20th century.”
