Running Lean: Iterate from Plan A to a Plan That Works
(By Ash Maurya)
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| Author | Ash Maurya |
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean .
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.
"If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read." - Brad Feld, Managing Director, Foundary Group”
