“Book Descriptions: Carlos Ferreirinha world's youngest LVMH president and conducted the Marketing of many other companies until he founded his very own business, MCF Consultoria, in 2001.
Appointed as the biggest reference in the Luxury and Premium activity in Brazil and Latin America, he uses cases of success (and obstacles) of Luxury worldwide to explain how and why entrepreneurs could be inspired by the Intelligence of Luxury Management to improve, correct and adjust the routes of your business, regardless of the target audience of your products and services.
For Ferreirinha, Luxe is a business school. And the longevity of major brands around the world is the greatest proof that the lessons applied by such companies are successful. The methodology of Ferreirinha and his team at MCF Consultoria consists of bringing such ideas into the daily life of any organization.” DRIVE
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