“Book Descriptions: This is a full color, casebound book that tells you all you need to know about the world's most popular premium bourbon brand, Maker's Mark. It is written by Bill Samuels, Jr., son of the distillery's founder, and current CEO. The beautiful photographs take you on a guided tour of this pristine, old-fashioned Kentucky distillery, where bourbon is still made by hand. The book also describes what bourbon is, how it is made, what differentiates excellent bourbon from average bourbon, and why Maker's Mark has become the premium bourbon of choice internationally. Included are food and drink recipes, and a look back at the brand's advertising history, which features Bill Samuels' truly hilarious and offbeat approach to reaching new customers.” DRIVE
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