The Creative Thinker's Toolkit
(By Gerard Puccio)
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| Author | Gerard Puccio |
According to the latest scientific research, that’s hardly the case at all. In turns out anyone can be creative. You just have to know how to think creatively.
In today’s hyperactive world—where bold new challenges can seem to bring about the same stale answers—creative thinking is more important than ever. And it’s about more than just writing a novel or composing a piece of music. Creative thinking involves taking a broader, more imaginative approach to analyzing and solving the everyday challenges we all face, whether in the office or at home.
Because creativity is a set of skills that anyone can improve, you can learn how to wield the same research-based tools and techniques that today’s creative people use in their own work. All you need is an open mind, a determination to succeed, and The Creative Thinker’s Toolkit. Award-winning Professor Gerard Puccio of Buffalo State–The State University of New York—an expert in creative thinking and a consultant to individual clients and large companies—has crafted 24 lectures that take you step-by-step through the creative-thinking process and that use real-world scenarios to show you this vital skill in action.
Whether you want to overcome writer’s block, look at your career with a fresh perspective, solve a complex business problem, introduce a new idea to the marketplace, or figure out the best way to resolve a tense argument, Professor Puccio’s course will give you everything you need so that when other people are dodging life’s challenges, you’re uncovering the potentially successful opportunities they’ll have missed.”
