“Book Descriptions: Long before SKII, La Prairie, or the coveted Crème de la Mer, there was Helena Rubinstein. Your mother or grandmother probably used Helena Rubinstein creams or cosmetics once upon a time. But not that many people know about Helena′s Australian connections. She was little known and has been virtually forgotten, but her extraordinary life spanned nearly a century (she died in 1965 at the age of ninety-three) and three continents. She was banished by her family to Australia at age 24 for refusing to accept an arranged marriage and as a result, became a pioneer who reinvented beauty for modern times. Napoleon Perdis says that he is inspired by Helena. She really was a Polish modern day Scarlett O′Hara! This is the extraordinary story of the woman who created a cosmetic empire and gave it her name, of an entrepreneur who started with nothing except a belief in the strength of women. The eldest of eight girls in a poor Jewish Orthodox...” DRIVE
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