“Book Descriptions: Actions have consequences--and the ability to learn from them revolutionized life on earth. While it's easy enough to see that consequences are important (where would we be without positive reinforcement?), few have heard there's a science of consequences, with principles that affect us every day. What's more, nature and nurture always work together, and learning often drives the flexibility in the system - routinely modifying our neurophysiology. Applications are everywhere, throughout everyday life, even helping fight prejudice, free addicts of their destructive habits, and treat depression. This science enriches the lives of pets and zoo animals, while also shedding light on our biggest societal challenges, where we must choose between short-term and long-term consequences. A unique and fascinating introduction to a science that is epic in scope.” DRIVE
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